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Case study

Sunbeam: A Framer Template for B2B SaaS

An original Apollo Studio Framer template for B2B SaaS companies, featuring custom product UI, 15 page layouts, CMS collections, and motion.

Client
Pixelpal
Role
Framer Designer, Framer Developer, Web Designer
Tools
Claude, Figma, Framer
Published
Jun 2026
Live site
sunbeam.framer.media

Sunbeam: The Friendly B2B SaaS Framer Template

Type: Original Apollo Studio template
Scope: Product strategy, art direction, UX/UI design, custom Figma visuals, Framer development, CMS, and motion
Pages: 15 page layouts

Sunbeam is an original Framer template created by Apollo Studio for B2B SaaS companies, self-serve software products, and service-business platforms.

Many SaaS templates fall into one of two categories: overly serious enterprise design or cold, ultra-minimal developer aesthetics. We wanted Sunbeam to feel different. It is clear, warm, optimistic, and easy to customize.

The template is built around a fictional all-in-one platform for service businesses. The product combines CRM, invoicing, proposals, scheduling, and task management. This concept gave us the foundation to create realistic product interfaces and demonstrate how a complex SaaS product can be presented without making the website feel overwhelming.


Design direction

We designed a light visual system with pastel color blocks, soft cards, friendly typography, and carefully structured layouts.

Every dashboard, invoice, pipeline, chart, and product interface was created from scratch in Figma. Together, these visuals make the fictional product feel consistent and believable across the entire website.

Colorful illustrated backgrounds support the product UI and give Sunbeam its distinct personality without distracting from the content.

A complete SaaS website system

Sunbeam includes 13 static pages and two CMS detail templates:

  • Homepage
  • CRM
  • Invoicing
  • Scheduling
  • Proposals
  • Tasks
  • Pricing
  • Case studies
  • Case study detail template
  • Blog
  • Article detail template
  • About
  • Contact
  • Terms and conditions
  • 404

The CMS comes pre-populated with five articles and six case studies. Sunbeam also includes reusable components, responsive layouts, and structured sections that can be adapted to different SaaS products.

Components designed to stand out

Interactive hero switcher

The homepage hero allows visitors to switch between CRM, Invoicing, Scheduling, Proposals, and Tasks. Each selection reveals a different product interface, helping SaaS companies present multiple use cases without overwhelming the page.

CMS-powered case studies and blog

The case-study and blog collections include both overview and detail layouts. The blog also supports filtering, making it easy to organize and expand the content as the website grows.

Custom product UI

All product visuals were designed specifically for Sunbeam. The template includes a cohesive collection of dashboards and product screens instead of generic screenshots or reused UI kits.

Motion and interaction

Animation is an important part of Sunbeam’s visual identity.

The template includes hero transitions, staggered card reveals, carousel interactions, animated product visuals, and hover effects across testimonials, logos, and content cards.

Created by Apollo Studio

Sunbeam was conceived, designed, and built as an original Apollo Studio Framer template.

We handled the product concept, positioning, visual direction, custom interface design, Framer development, CMS architecture, responsive behavior, and motion system.

The result is a polished B2B SaaS website that founders and product teams can quickly customize and launch as their own.

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