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Case study

Email Editor: Bookmark Section

We launched Rule’s email editor earlier this year. Now it gets smarter: bookmark sections to reuse your blocks in any campaign. Check the new update preview

Client
RULE
Role
Product Designer, UI Designer, UX Designer
Tools
Figma
Published
May 2025
Email Editor: Bookmark Section

Email Editor – Rule

Over the past year, we’ve been designing and building a modern email editor inside Rule, focused on flexibility, structure, and reusability.

As a product designer, I handled everything from early exploration and UX flows to high-fidelity design and interactive prototypes, all built in Figma. The goal was to make email creation feel more like working in tools designers love, like Framer or Figma, while staying fully MJML-compliant.

This recent update introduces Bookmark Sections, a feature that allows users to save and reuse content blocks across campaigns. It’s a step toward building a more modular and efficient workflow, turning the editor into a system that scales with your creativity.

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