Blank Page: a calm tool for self-reflection
Blank Page helps people build a living self-portrait through reflection, writing and connection. We designed the web app, the website and the investor deck.
- Client
- Blank Page
- Platforms
- Web app, website
- Themes
- Light and dark
- Scope
- Product, website, deck
The product
Blank Page started in universities as a tool for reflection, and points to something bigger: a quiet way to strengthen resilience and discover your own story. It brings three tools into one journey.
- Sounding Board. A space to talk through anything on your mind and untangle your thoughts.
- People Profiles. Notes about the people in your life, past and present, that build into a deeper understanding of them and of yourself.
- Expressive Writing. Guided writing that helps you find your own words, not an AI's.
Everything you add feeds an evolving Self-Portrait: your strengths, the themes that keep coming up, and what drives you.
Calm by design
The interface had to feel like a blank page, not a dashboard. Warm neutrals, soft gradients, one input at the bottom of every tool, and colour used only to tell the tools apart: green for the Sounding Board, orange for People Profiles, blue for Expressive Writing.
The website
We designed and built the website in Framer, in light and dark. Custom components swap every image and video with the theme, so the site stays calm in either mode without extra work for the team.
The investor deck
We also designed the investor deck in the same visual language. It walks investors through Sounding Board, People Profiles, Expressive Writing and the Self-Portrait, and presents Blank Page both as a consumer wellness tool and as a platform for institutions.
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